1. Basic Performance in Campaign Management List

From the side menu in the AMP backend, enter the Campaign Management list. You can click on the leftmost side of any campaign page's data row to expand its basic performance data.

📊 Data Presentation

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• Update Frequency: Updated every hour at the 40th minute.

• Data Period: Fixed cumulative data up to the 59th minute of the hour preceding the last update (customization is not available).

  • Example 1: Viewing at 12:34 on 9/19; since the last update was at 11:40 on 9/19, data is cumulative up to 10:59 on 9/19.
  • Example 2: Viewing at 12:55 on 9/19; since the last update was at 12:40 on 9/19, data is cumulative up to 11:59 on 9/19.

• Each metric shows the historical cumulative value and a comparison (increase/decrease) with the "Past 24 Hours":

  • Comparison Targets:

    • Current Period: 24 hours starting from (and including) the "hour of the last update."
    • Previous Period: The 24-hour window immediately preceding the current period.

  • Calculation:

    • General Metrics:

      

    • Ratio Metrics:

      
    
    
    
    

  • Display Rules:

    • If performance improves or remains flat, it is marked with a green background.
    • If performance declines, it is marked with a red background.
    • If no data is found or cannot be calculated, it is marked with a gray background.

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    Note: The "Bounce Rate" metric is the opposite of other metrics:

    • A decrease in value is considered improved performance and shown in green.
    • An increase in value is considered declined performance and shown in red.

🧮 Metric Definitions

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2. Complete Report on Detailed Performance Page

In the basic performance section of the Campaign Management list or under "More Actions," you can click "View Detailed Data" to access the full report for the corresponding campaign page.

📊 Data Presentation

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• Update Frequency: Updated every hour at the 40th minute.
• Data Period: Defaults to the last 7 days including today; can be customized.
  • Max query period per request: 12 months.
  • Earliest selectable date: One year ago.
• Basic operations and chart logic are identical to current AMP Analytics reports. The only difference is the Hourly Line Chart:
  • When the data period is ≤ 14 days, you can switch the line chart unit to "Hour," aggregating data by each hour point.
  • When to use: Use hourly charts to analyze changes in performance across different times of the day (e.g., daytime vs. after 8 PM vs. midnight).

🧮 Metric Definitions

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(1) Page Visits

(2) Page Interaction

(3) Sales Conversion

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Quick Review: Direct Conversion vs. Assisted Conversion

• Direct Conversion (Product-level): Last-Click
  (Example) While at a pharmacy, you see a Father's Day promo at the toothpaste counter. You put a toothbrush from that counter into your basket and checkout immediately without picking the same item elsewhere.
  👉 The credit for this sale belongs 100% to that promo board!

• Assisted Conversion (Order-level): Assisted
  (Example) While at a bookstore, you first put a puzzle in your basket in the lifestyle section. Then you see a "Bill Gates' Recommended List" poster in the business section. You continue browsing the manga and stationery sections, picking up a comic book and a pencil case, then checkout.
  👉 If the poster hadn't caught your eye, you might have left without the comic and pencil case. Therefore, the poster gets partial credit for the entire transaction!

(4) Top Category List Items

(5) Top Product List Items