Getting Started with awoo AMP

A brief introduction of awoo Marketing Platform.

✨ Preface

In today's digital marketplace, staying ahead of the curve is vital for e-commerce success. Our service revolutionizes the way merchants manage and present their products online. Utilizing cutting-edge MLP AI technology, we extract highly relevant tags directly from product content. This innovative approach ensures that each product is not only accurately described but also seamlessly integrated into the broader digital catalog. Our tags are more than just labels; they are keys to unlocking a more dynamic and responsive e-commerce experience.

Beyond mere categorization, these tags serve as the foundation for a range of advanced features. By integrating these tags with consumer behavioral data, our service opens up new avenues for personalized product recommendations and targeted marketing strategies. This leads to a more engaging shopping experience for customers and provides merchants with valuable business intelligence. Our solution empowers merchants to not only understand their product range better but also to gain insightful perspectives on consumer preferences and trends, driving both sales and customer satisfaction.


📜 Setting DataFeed

Your product catalog is an essential component of our service. It's the key to unlocking a host of benefits: extracting critical features of your products, delivering customized recommendations, displaying relevant search results, and constructing a detailed affinity profile by analyzing your visitors' preferences, among others.

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Discover more about datafeed!

Read more details about the datafeed and how syncing your datafeed can enhance these capabilities and transform your online presence.


🤔 API or SDK?

Incorporate the AMP client-side script (SDK) or server-side API across all pages of your website and application. This integration is crucial for monitoring pageview interactions. The client-side script facilitates the addition of elements such as tags or recommendations to your pages, while the server-side API enables you to embed the specific components you wish to display.

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Delve into the comparison!

Check this guide for a better understanding of AMP's script and API, and to make an informed choice among them.


⚙️ Tracking Meaningful Events

Monitor key user activities such as purchases, cart additions, applications, and other significant interactions. These insights are pivotal for segmentation purposes, performance evaluation, and other analytical needs. You can incorporate the tracking of each event through the client-side script.

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Find out more about tracking!

Explore awoo Pixel, a comprehensive tool for you to monitor key user activities. Check the developer guide for an in-depth understanding and the way to leverage them.


Edited by: Chi Sun