AMP Analytics

✨ Preface

awoo AMP simplifies your marketing efforts by eliminating uncertainty. Through comprehensive, data-driven reports and forward-looking insights, AMP analytics enables you to scrutinize AMP data effortlessly, pinpointing key information swiftly and evaluating your AMP initiatives' success. Speed up your marketing decisions with greater assurance using our user-friendly dashboard, which consolidates all necessary ROI and campaign details for easy access.

Unlike providing attribution for assisted conversions, we focus more on direct conversion attribution. This makes it easier for you to measure the impact we bring to you. Below is an explanation of the difference between assisted conversion attribution and direct conversion attribution.

A user clicks on a tag on a product page, followed by clicking on an item on the tag's page. If, within the same session, the user buys a different item via an existing category page, the revenue is not classified as direct because the initially clicked item wasn't the one purchased. Nonetheless, since the purchase occurred in the same session, it is attributed as assisted revenue.

A user views a tag page and subsequently clicks on an item on the tag page. If the user purchases that specific item during the same session, the sale is classified as direct revenue. Additionally, because the purchase was made in the same session as the click, it is also considered as assisted revenue. It's important to note that the sum of direct and assisted revenue exceeds the total purchase amount.

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awoo Pixel is required!

Before using awoo AMP analytics, please confirm with your Customer Success (CS) representative that your awoo Pixel has been properly set up.

👀 awoo AMP Analytics Overview

Our AMP analytics offers the following data for your review:

1. Overview
   The overview page provides all direct effects generated by AMP services, with data sourced from our awoo Pixel. Additionally, we offer assisted effects generated by AMP services, which can come from GA4 or awoo Pixel. Since direct effects from each service require awoo Pixel, for consistency, we recommend using data from awoo Pixel here.
2. Tag Performance
   If tags appear on your webpage, you can view the revenue generated from the tag page, clicks on products on the tag page, and the performance of each tag.
3. Product Recommendation Performance
   The Recommendations Analytics offers an overview of how your recommendations program is performing. It allows you to understand the monetary influence of recommendations across your website over various periods, and to benchmark outcomes based on page type and marketing campaigns.
   Currently, this report summarizes the performance of recommendations on the homepage, product pages, shopping cart pages, and POPUP product recommendations. Besides revenue and click data, you can also review the performance of each recommended product.
4. Site Search Performance
   If you're using our site search service, you can see the revenue generated from searches and product click data. Additionally, you can review the performance of each search term, including the click-through rate of products under each term.
   1. Search Suggestion Widget Performance
      Since we offer not just text suggestions but also categories and product suggestions, you can review the effectiveness of this feature here. If it's product suggestions, because using this does not lead to search results after clicking a product, this feature could potentially reduce user churn. The data for search term and category suggestions are included in the site search performance, but product suggestions are not.
5. Organic Traffic Performance
   Performance for AMP pages used as landing pages, including traffic and the performance of each landing page. This data is sourced from GA4. If you are an API customer, please contact your CS representative for setup assistance.